Running a Marketing Campaign Review

A campaign review turns scattered results into clear next steps. Use this flow when a campaign has been running long enough to show data.

Step 1: Gather dates and goals

Tell the agent the start date, end date, and the one goal you wanted. Examples are leads, calls, or purchases.

Step 2: List what you ran

Name each asset such as email, ad set, or landing page. Add spend totals if you know them.

Step 3: Ask for a simple scorecard

Request three metrics only. Common picks are spend, cost per lead, and lead to sale rate.

Step 4: Ask what to stop, start, and keep

This three-bucket method cuts long debates. It forces tradeoffs.

Step 5: Pick one follow-up test

Choose a single test for next week. One change makes learning easy to read.

What happens next

You will build a library of reviews you can compare month to month.