Set the rules.
Agents follow them.
Build automation rules with conditions, triggers, and actions. Every automated action is governed by ETAM, so nothing fires until the agent has earned your trust. You approve every step. Until you don't have to.
If this happens, do that.
Every rule has three parts: a trigger, conditions to evaluate, and an action to execute.
TRIGGER
What starts the rule. A task completes, a signal fires, a schedule hits, or data changes in a connected tool.
CONDITIONS
What must be true. Field-level evaluation with 11 operators: equals, contains, greater than, is empty, and more. Multiple conditions combine with OR logic.
ACTION
What happens next. Send an email, update the CRM, post to Slack, write to a spreadsheet, schedule a calendar event, or pass to another agent.
ETAM GATE
Every rule has a minimum trust level. If the agent hasn't earned the required level, the action is created as pending approval instead of auto-executing. You review it manually. The approval still counts toward the agent earning more trust.
Rules that run your business.
Cold estimate follow-up
Invoice aging alert
New lead research
Scheduling conflict
Automation with human guardrails.
Other platforms automate and hope for the best. AgentCLiQ automates and verifies.
Automation without trust
- Rules fire on day one with no track record
- No way to know if the action was the right call
- Errors compound silently until someone notices
Automation with human-in-the-loop
- Rules only auto-fire after the agent proves itself
- Every action logged with reasoning and confidence
- Below-threshold actions route to you for approval
What automations can do.
Send email
Sequences, one-offs, replies. Through Resend or owner BYOK.
Update CRM
Write back to HubSpot, GoHighLevel, or any connected CRM.
Notify on Slack
Channel messages or DMs when signals fire.
Write to Sheets
Append rows, update cells, export reports.
Schedule event
Create Google Calendar events with attendees and details.
Pass to agent
Route the output to another agent for further processing.
Automate with confidence.
Book a call and we will show you how automation rules work with ETAM to keep your business running safely.